Key Elements of Advertising your Craft Business

Promoting your online store and your craft product line is just as important as making the craft projects you sell. There are a few key elements to promotion, marketing, and merchandising any product that can help you. Adapt the principles of advertising to your crafts to see sales increase.

My original business card that I used for 7 years before we even had the Internet available for our home computers was mostly an image with my company name, address and contact information (see my card, right). Yet, the logo (the doll) reminded my customers of my wares and I got repeat business from all over the United States.  I think this form of advertising which was handed to my target market had a clear message that I sold whimsical folk wood dolls.